The Influential Factors on Maybach Sales
DOI:
https://doi.org/10.54097/qgchfb55Keywords:
Maybach, Product-strategy, Price-strategy, Place-strategy.Abstract
The vehicle market suffered as a result of COVID-19. Most vehicle companies' sales decreased year after year; however, Maybach's sales climbed year after year. Based on this fact, the following issue is posed in this paper: Why can Maybach improve annual sales in a falling car market? This study examines Maybach's product strategy, pricing strategy, and channel strategy, combining a theoretical understanding of marketing mix theory with relevant studies based on marketing mix theory. Finally, it is determined that Maybach's product strategy is the cause of their increased sales, and it is suggested that Maybach extend its product line. Maybach's price strategy is the reason for their increased sales, and it is suggested that Maybach offer specific price concessions to loyal and repeat customers. Maybach's channel strategy is responsible for the company's increased sales, and it is advised that Maybach develop an official social media account. This report makes precise recommendations for Maybach in order to earn more loyal customers in the future.
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