The Application of Digital Technology in Tesla Automobile Industry: Key Factors and Global Market Expansion

Abstract

This study aims to explore Tesla’s success factors and its key moves in its global market expansion. Tesla is unique because it is not just a car manufacturer but a software-driven technology company. This article first introduces Tesla’s application in a single operating system, integrating all software into a logical system to improve vehicle operating efficiency and user experience. Secondly, this study discusses Tesla’s Supercharger network and how this network can provide users with convenient charging solutions to promote the popularity of electric vehicles. Next, this article explores Tesla’s strategy of building a factory in China and how this move helps Tesla maintain a competitive advantage in the global market. Finally, this article highlights Tesla’s closed loop of hardware and software and how it continuously improves the performance and functionality of the car through continuous iterations of software. The findings of this study will help understand Tesla’s business model and success and provide useful inspiration for other companies in the increasingly competitive electric vehicle market.