Analysis of Service Quality Improvement Strategies for Internet Online Education Products

Abstract

In today's booming Internet economy, the Internet online education content, because of its simple content composition and low market entry barriers, so that many companies have chosen this type of business model. In the process of profitability, most companies ignore customer satisfaction and use short-sighted management methods to strive for quick short-term profits, which makes it difficult for the company to carry out long-term operations and retain good teachers and customers. In this paper, the service quality of Internet online education products is discussed as the main content, starting from the content, community-based service quality and after-sales service, analyzing the status quo and making suggestions. In the end, through case study and argumentation, it is concluded that the company needs to improve the diversity of the company's products, improve the quality of community service, as well as build up the specific after-sales service standards of online education products and the division of responsibilities, so that the quality of the Internet online education product service can be effectively improved.