Based on the Strategic Research and Analysis of Tesla
DOI:
https://doi.org/10.54097/t0qbn123Keywords:
New energy vehicles, Tesla, Corporate Strategy, Porter's five forces analysis, Swot Analysis.Abstract
In the context of the accelerated development of the world economy, carbon emission control and sustainable development have become the common goals of all countries in the world. There is plenty of room for growth and promising futures for the rapidly expanding new energy automotive sector. Being a pioneer in the world of new energy cars, Tesla's strategic policy and successful experience can help other new energy companies in China develop better. This paper uses Porter's Five Forces Model and Swot analysis to specifically analyze Tesla's strategic positioning and marketing strategy. Reasonable suggestions are put forward for the future strategic choices of Chinese new energy vehicle enterprises, which is also enlightening in certain ways regarding the growth of China's new energy car sector. Also, with the strategic decisions of enterprises, as well as the experience that Chinese automobile enterprises can learn from, corporations can gain competitive advantages in the future Chinese new energy vehicle market.
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