The Economic Understanding of the Fan Economy

Abstract

With the increasing diversification of people's needs, fan economy has become an indispensable part of economic development. In view of the existing problems, it is very necessary to put forward targeted suggestions in the management of fan economy. Only through joint efforts to create a good consumption environment can we promote the positive development of the fan economy. As a new economic model, fan economy has great potential, and every enterprise should adjust their sales strategy according to this development model. Especially in China, media and entertainment companies are gradually recognizing the innovation that fans bring and are actively looking for new ways to cultivate and develop their fan communities so that idols can be more successful. However, the promotion of consumer activity also raises a series of problems, the most prominent of which is how to effectively manage the fan economy. Therefore, it is necessary to put forward targeted suggestions in solving these problems, and provide references for creating a good consumption environment and promoting the positive development of fan economy.