Study on the Purchasing Power of China's Gold Investment Product under the Background of International Financial Crisis

Abstract

Faced with the complex and changing international economic environment, especially under the dual pressure of the global economic crisis and inflation, people are more eager to achieve effective asset allocation that can avoid risks. As a traditional precious metal, gold is favored by many investors due to its unique historical status. In China, influenced by traditional culture, many people also tend to regard gold as an important part of asset allocation to cope with the uncertainty challenges during the economic crisis. However, there are different opinions in the academic community about the ability of gold to maintain during the international economic crisis. Therefore, this paper hopes to use regression analysis and descriptive statistics to analyze and compare the changes in various factors that may affect the real price of gold during the international economic crisis in different periods of the national economic crisis, so as to obtain the relationship between the changes in the real purchasing power of gold during the international economic crisis and its influencing factors. Finally, it is hoped that the research and experimental results of this paper will provide reference for many investors' future investment in gold products and investors' safe-haven asset allocation during the international financial crisis.