Research on why Nayuki Holdings Limited fell on its first day of trading

Yicheng Tang

doi:10.54097/q46wzj03

Authors

Yicheng Tang

DOI:

https://doi.org/10.54097/q46wzj03

Keywords:

Nayuki; fell on its first day of trading; financial analysis.

Abstract

Nayuki went public in Hong Kong in 2021 and fell on its first day of trading. In recent years, the case of fall on its first day of trading often occurs, so it is necessary to analyze the reasons for fall on its first day of trading. This paper takes Nayuki as a case to analyze the phenomenon of fall on its first day of trading. Firstly, according to the comparative analysis, it is concluded that Nayuki has certain risks for investors; Then, Nayuki, Luckin Coffee and ChaPanda are compared and analyzed to find out the influence of different business strategies and marketing models on whether fall on its first day of trading occurs. In the end, the paper analyzes the reasons and concludes three reasons: the homogeneity of the new tea industry in China is too high, the cost is too high but the profit is unknown and the marketing strategy is wrong. The research of this paper has certain reference significance for Nayuki to deeply understand the shortcomings of its own development, so as to optimize the operation, increase the market value, and strengthen the competitiveness.

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