Research on the development trend of new energy vehicles under the background of price war

Abstract

In recent years, the new energy vehicle industry has experienced rapid growth, becoming a major market player. This development is highly driven by increased awareness of environmental issues and the advancement of policies and regulations aimed at promoting sustainable transportation. As a result, more consumers and manufacturers are focusing on electric vehicles, leading to significant changes in the automotive market landscape. This article introduces the new energy vehicles market under the background of price war. Although the demand growth slow down and the market recovery lagging temporarily, the market shows broad development space. However, the competition in the new energy market is raging, typically influenced by the price war. Companies had to reduce their profit as many subsidies was delivered by the governments and competitors. And the competition is distinguished in different price level, showing diverse price war feature. In such environment, companies in China are devoted into oversea market, bringing to additional expand and more styles of competitions and development.