The Influence and Governance of Sports Fans' Fandom on Teenagers
DOI:
https://doi.org/10.54097/dm7vzx32Keywords:
Fandom, teenagers, impact.Abstract
In recent years, with the expansion of the fan base, the idol economy has continued to develop, giving birth to a variety of ways for idols to buy derivative products, rent advertising space for publicity, voting and charity activities. For now, the food circle has gradually developed into an organized and professional interest circle formed by the spontaneous entertainment community of star-chasing fans. As a very unique customer group, fans are not like ordinary customers who buy this product because of its high cost performance, good quality and low price. This group is famous for its excellent loyalty and special profitability. Nowadays, the fan base has become the key to the success of a company. This research will focus on the theme of sports stars with fandom to discuss the negative impact on teenagers and solutions. This study will solve this problem from the perspective of environmental and psychological analysis.
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