Research on the application of computer extensive data analysis technology in rural e-commerce

Abstract

According to the framework of national rural revitalization, rural e-commerce has developed under the drive of informatization to solve the problem of rural economic development. In the context of the Internet, big data technology is used in rural e-commerce to innovate marketing models, and the system effectively optimizes distribution efficiency. While analyzing the status quo of the application of big data technology in rural e-commerce, this paper also puts forward some improvement suggestions for related problems. It analyzes feasible measures and corresponding technical methods to optimize the existing business processes. After implementing the optimization measures, it can effectively promote the construction of big data in the agricultural product industry chain and the effective integration of rural e-commerce, and promote the take-off of the agricultural economy.