Analysis of the Factors Influencing Residents' Household Energy-Saving Behavior Based on TPB-NAM Integration

Shouxin Zhang; Meiping Wang; Haiyong Zhu; Min Fan; Fa Qiao; Wenqing Liu

doi:10.54097/hset.v64i.11283

Authors

Shouxin Zhang
Meiping Wang
Haiyong Zhu
Min Fan
Fa Qiao
Wenqing Liu

DOI:

https://doi.org/10.54097/hset.v64i.11283

Keywords:

residents, household energy-saving behavior, influencing factors, theory of planned behavior, normative activation model.

Abstract

Domestic energy consumption is the second largest source of carbon emissions in China, and it is important for residents to implement household energy-saving behaviors to reduce their domestic carbon emissions. In this context, based on questionnaire data from 436 residents in different cities of Shandong Province, structural equation modeling was used to analyze the influencing factors of residents' household energy-saving behaviors and their mechanisms of action under the framework of TPB-NAM integration theory. The results show that: (1) Personal norms, behavioral attitudes, subjective norms, and perceptual behavioral control all influence residents' household energy-saving behavior through the mediation of residents' household energy-saving behavioral intentions, with the personal norms path coefficient of 0.762 having the most significant positive effect on household energy-saving intentions. (2) Awareness of consequences is an important factor in determining the implementation of household energy-saving behavior, which can positively influence personal norms through direct or indirect effects, and thus influence residents' behavioral intentions and household energy-saving behavior. (3) Subjective norms can both directly drive residents' intentions to save energy in their homes and act as antecedent variables for behavioral attitudes and perceptual behavioral control to drive behavioral intentions to implement home energy efficiency.

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