International Experience of Civil Aviation Service Quality Evaluation
DOI:
https://doi.org/10.54097/jhh7gm28Keywords:
civil aviation, service quality, evaluation index.Abstract
Civil aviation service quality evaluation research plays a crucial role in improving the travel experience of passengers and increasing the market competitiveness of civil aviation transport enterprises. There have been relatively abundant relevant theoretical research results, but combined with the practical application, there are still areas that need further exploration and improvement. Based on the development of the connotation of service quality evaluation, this paper reviews the research on civil aviation service quality evaluation in terms of the development history, index system, index weights, methods and models of service quality evaluation, and finds that there are obvious differences in service quality evaluation research in terms of methods and other aspects. According to the results, the international experience of civil aviation service quality evaluation can provide a reference for the construction of China's civil aviation service quality evaluation system.
Downloads
References
Grönroos, Christian. An Applied Service Marketing Theory [J]. European Journal of Marketing,1982, 16(7): 30-41.
Noriaki Kano. Attractive Quality Creation Under Globalization [J]. China Quality, 2002, (9): 32-34.
Parasuraman, A, Zejthaml, V. A. & Berry, L. L. A conceptual model of service quality and its implications for future research [J]. Journal of Marketing, 1985, 49(3): 41-50.
Parasuraman, A, Zejthaml, V. A. &Berry, L. L. Communication and control processes in the delivery of service quality [J]. Journal of Marketing, 1988, 52(1): 35-48.
Gourdin K. N, Kloppenborg T. J. Identifying Service Gaps in Commercial Air Travel: The First Step Toward Quality Improvement [J]. Transportation Journal, 1991, 31(1): 22-30.
Robledo M. A. Measuring and Managing Service Quality: Integrating Customer Expectations [J]. Managing Service Quality, 2001, 11(1): 22-31.
Ali F, Dey B. L, Filieri R. An Assessment of Service Quality and Resulting Customer Satisfaction in Pakistan International Airlines [J]. International Journal of Quality & Reliability Management, 2015, 32(5): 486-502.
Perçin S. Evaluating Airline Service Quality Using a Combined Fuzzy Decision-Making Approach [J]. Journal of Air Transport Management, 2018, 68: 48-60.
Li Xing. Air Passenger Service Quality Management Based on Gap theory and ISO9001 Standard [D]. Sichuan University, 2003.
Li Jiamei. A Case Study of Aviation Service Effectiveness Based on Kano Model [D]. Nanjing University of Aeronautics and Astronautics, 2009.
Mao Man, Zhu Jinfu. Airlines Customer Satisfaction Testing Model and Case Study [J]. Journal of Transportation Systems Engineering and Information Technology, 2010,10: 201-207.
Zhang Huimin. Research on Higher Education Quality Management Method Based on Index [D]. East China Normal University, 2012.
Pabedinskaitė A, Akstinaitė V. Evaluation of the airport service quality [J]. Procedia-Social and Behavioral Sciences, 2014, 110: 398-409.
Himanshu G, Eusebio M, Helder B, et al. Drug-Resistant Polymorphisms and Copy Numbers in Plasmodium falciparum, Mozambique, 2015 [J]. Emerging Infectious Diseases, 2017, 24(l): 40-48
KUO M-S. A novel interval-valued fuzzy MCDM method for improving airlines’ service quality in Chinese cross-strait airlines [J]. Transportation Research Part E: Logistics and Transportation Review, 2011, 47(6): 1177-93.
GILBERT D, WONG R K C. Passenger expectations and airline services: a Hong Kong based study [J]. Tourism Management, 2003, 24(5): 519-32.
Hao Yong, Wu Yiping. Improved SERVQUAL Model for Passenger service of Airlines[J]. Journal of Shanghai University of Engineering Science, 2009, 23(3): 249-253.
Li Qi. Research on Service Quality Management System of Airlines [D]; Civil Aviation University of China, 2006.
CHEN F-Y, CHANG Y-H. Examining airline service quality from a process perspective [J]. Journal of Air Transport Management, 2005, 11(2): 79-87.
LU J-L, LING F-I. Cross-cultural perspectives regarding service quality and satisfaction in Chinese cross-strait airlines [J]. Journal of Air Transport Management, 2008, 14(1): 16-9.
Civil Aviation Resource Net of China. Airline Service Evaluation Report [M]. Civil Aviation Passenger Service Evaluation Report. 2013.
Zhou Dequn. Introduction to Systems Engineering [M]. Science Press, 2005.
TSAUR S-H, CHANG T-Y, YEN C-H. The evaluation of airline service quality by fuzzy MCDM [J]. Tourism Management, 2002, 23(2): 107-15.
LIOU J J H, TZENG G-H. A non-additive model for evaluating airline service quality [J]. Journal of Air Transport Management, 2007, 13(3): 131-8.
CHENG C-H, CHANG J-R, HO T-H, et al. Evaluating the Airline Service Quality by Fuzzy OWA Operators [M]//TORRA V, NARUKAWA Y, MIYAMOTO S. Modeling Decisions for Artificial Intelligence. Springer Berlin Heidelberg. 2005: 77-88.
MARTILLA J A, JAMES J C. Importance-Performance Analysis [J]. Journal of Marketing, 1977, 41(1): 77-9.
CHENG-MIN F, KUNG-YEUN J. Analyzing airline service improvement strategy through importance and performance analysis [J]. Journal of the Eastern Asia Society for Transportation Studies, 2005, 6(782-97).
CHEN C-F. Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan [J]. Transportation Research Part A: Policy and Practice, 2008, 42(4): 709-17.
PARK J-W, ROBERTSON R, WU C-L. The effect of airline service quality on passengers’ behavioural intentions: a Korean case study [J]. Journal of Air Transport Management, 2004, 10(6): 435-9.
GURSOY D, CHEN M-H, KIM H J. The US airlines relative positioning based on attributes of service quality [J]. Tourism Management, 2005, 26(1): 57-67.
NAMEGHI E N M, ARIFFIN A A M. The measurement scale for airline hospitality: Cabin crew's performance perspective [J]. Journal of Air Transport Management, 2013, 30(0): 1-9
PAKDIL F, AYDıN Ö. Expectations and perceptions in airline services: An analysis using weighted SERVQUAL scores [J]. Journal of Air Transport Management, 2007, 13(4): 229-37.
CHANG Y-H, YEH C-H. A survey analysis of service quality for domestic airlines [J]. European Journal of Operational Research, 2002, 139(1): 166-77
MUSTAFA A, FONG J-P, LIM S-P, et al. The Evaluation of Airline Service Quality Using the Analytic Hierarchy Process [J]. 2005, 9(11): 382-90.
TSAUR S-H, CHANG T-Y, YEN C-H. The evaluation of airline service quality by fuzzy MCDM [J]. Tourism Management, 2002, 23(2): 107-15.
LIOU J J H, TSAI C-Y, LIN R-H, et al. A modified VIKOR multiple-criteria decision method for improving domestic airlines service quality [J]. Journal of Air Transport Management, 2011, 17(2): 57-61.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Highlights in Science, Engineering and Technology

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.







