Enhancing User Experience Using a Framework Integrating Emotion Recognition and Eye-Tracking

Abstract

In a rapidly evolving digital landscape, ensuring a seamless and engaging user experience (UX) has become paramount. This study delves into the intricate realm of web interaction design, aiming to enhance user satisfaction and engagement. Through the integration of emotion recognition and eye-tracking technologies, a profound relationship between user emotions and web interface design is unveiled. The central theme of this research revolves around the integration of emotion recognition and eye-tracking technologies to evaluate web interaction designs. An experimental study involving 24 participants from diverse backgrounds and age groups was conducted. These participants navigated web interfaces that featured both emotion recognition and eye-tracking technologies. Three distinct tasks were carefully crafted to represent a spectrum of web interactions, ranging from basic navigation to complex decision-making. Data collection involved real-time valence and arousal scores, video recordings, visual attention patterns, task completion times, and questionnaires. The analysis revealed a series of significant discoveries. Users who engaged with simplified web versions consistently exhibited elevated valence values, indicative of heightened positive emotional feedback, diverging starkly from their counterparts navigating complex web iterations. The dynamic ebb and flow of emotional states, underscored by arousal levels, underscore the pivotal role of real-time emotional assessment in the critical evaluation of web interfaces. Moreover, the study unveiled a persistent preference for a state of emotional calmness during interactions, demonstrating a universal need for user-centered design principles that prioritize minimal cognitive load and emotional tranquility. In summation, this research contributes a robust framework to the design community and academia for the comprehensive evaluation of web interaction designs. The findings underscore the paramount significance of simplicity, real-time emotional evaluation, and unwavering adherence to user-centered design principles in the realm of web interaction. This study constitutes an invaluable repository for designers, developers, and researchers, steering their endeavors towards the relentless pursuit of optimized user experiences within the ever-evolving digital landscape.