Analysis of Pokémon's Positive Impact on the Economy and Society

Abstract

Pokémon is the world’s most well-known media franchise which makes a great contribution to the economy and society, most people do not know how exactly Pokémon is performing on financial outcomes, how it can create economic and social value, and to what extent Pokémon can reach on the value. As a result, this essay focuses on the questions listed above, analyzing objective data and information listed and collected by professional data websites and studies. The economic data includes the overall revenue, the first month's revenue, the annual revenue, and the revenues of live events, and the social data includes Pokémon GO’s effects on the physical activities of players, average steps per day for players, and reflections on mental health. Based on the data, it is found that Pokémon can create tremendous economic and social value by its ability to bring revenues and influence people’s activities. More details can be added to the analysis in the future to facilitate studies about the economic and social impact of Pokémon in different specific fields.