Impacts of Short Video to Long Video and the Corresponding Countermeasures: Taking Tencent Video as an Example

Abstract

The video industry is a comprehensive field that integrates multiple attributes such as culture, technology, and economy. It uses artificial intelligence and high-tech means as a communication medium, with film and television entertainment content as its core, and has become an important part of the tertiary industry. At the same time, the video industry has a profound impact on people's living conditions and spiritual world. With the rapid rise and prosperity of short videos in recent years, the traditional video industry has been greatly impacted. Taking Tencent Video as an example, this article deeply analyzes the impact of short videos on long videos in terms of copyright and profit and proposes feasible measures to promote Tencent Video to adjust its profit structure and development layout, and further promote the new development of the long video field.