Vol. 20 No. 2 (2025)

Articles

• Research on the Impact and Mechanism of Short Selling Mechanism on Corporate Financial Fraud Taking Coretronic as an Example

  Yuehan Wang

  1-4

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• Research on the Difficulties and Countermeasures of College Students Financing for Entrepreneurship

  Jingyi Zou

  5-11

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• The Influence Effect of Digital Economy on China's Import and Export Trade Development

  Wenyi Gao, Yu Xia, Yan Guo, Jing Wu, Min Pang

  12-19

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• Exploration of the Triple Helix Model of High Speed Railway Technology Innovation of Industry University Research Integration

  Qinghui Cheng

  20-23

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• The Behavioral Economics of Green Consumption: How Moral Values and Material Limits Shape Food Choice in China

  Haotian Ma

  24-32

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• Research on Optimization Strategies for Cold Chain Logistics of Fresh Food in Cross border E-commerce

  Jie Zhao

  33-38

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• Assessing The Impact of Digital Marketing Strategies on Real Estate Agencies in Shandong China

  Hongxia Guo, Carlos O. Vicuña

  39-41

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• Content Marketing Strategy and User Behavior Analysis of Short Video and Live E-commerce

  Jundong Qian

  42-47

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• The Impact of Internet Finance on Commercial Banks Taking Changzhou Construction Bank as an example

  Li Zheng

  48-55

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• A Compendium of Research on ESG and Research Outlook - Visualisation and Analysis Based on CiteSpace Software

  Xiaoqian Pan, Shiyu Li, Mu Zhou

  56-64

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• Analysis on tax planning of S Liquor Industry Co., Ltd.

  Boling Deng, Yuan Tang

  65-69

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• Research on Collaborative Innovation of Clothing Sales Channels Under the OMO Model: Based on The Integration Practice of Offline Stores and Live E-Commerce

  Yutong Zhou

  70-73

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• Risk Identification and Resilience Research on the Fresh Food Supply Chain Disruption under the COVID-19 Lockdown in Shanghai

  Jiayu Zhang

  74-78

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• Innovation in Interior Design Brand Marketing: The Integration Path of Social Media and Immersive Experience

  Beixin Lin

  79-81

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• The Background and Significance of Green Consumption Behavior in The Circular Economy

  Jiaqi Tao, Shuchen Sun, Qinyu Xue, Xingwang Huang, Zirong Wang, Yuyang Meng, Shangqing Xu

  82-86

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• Research on Strategies for Improving Logistics Efficiency at Shanghai Port

  Nan Yang

  87-91

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• Analysis of marketing strategy of ‘Honor of Kings’

  Jincheng Zhang

  92-96

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• Research on the Development Level of Rural Logistics in Yunnan Province Based on Factor Analysis

  Die Hu, Zhengyan Cao

  97-101

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• Enterprise Value Assessment Based on the EVA Model: A Case Study of Aerospace CH UAV Co., Ltd.

  Tianjie Shi, Jiaxuan Zheng

  102-105

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• Study on the Impact of Foreign Direct Investment on Enterprise Digital Transformation

  Jiali Wu

  106-110

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• Research on Regional Logistics Capability Evaluation Based on Factor Analysis A Case Study of Gansu Province

  Zhengyan Cao, Die Hu

  111-115

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• Investigation and Analysis of Energy Consumption in Agriculture and Animal Husbandry in Some Areas of Xizang

  Qingyuan Liu, Mei Tang, Chengpeng Liu, Li Wan

  116-120

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• Pay Dispersion Research: A Critical Review and Prospects

  Yuhan Cao

  121-125

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• Analysis of Supply Chain Management Issues in Energy Enterprises

  Man Chen

  126-130

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• The Impact Mechanism and Effect of Digital Economy on Industrial Green Development Efficiency: A Case Study of the Yangtze River Delta Region

  Yan Yang, Yang Chen, Anni Yang

  131-133

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• Factors Affecting Sustainable Consumption Behavior Intention in Guangfu Miao Hui: Case of Generation Z

  Huichan Long, Songyu Jiang

  134-140

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• Indicator System Construction and Evaluation Analysis of Data Factor Marketization

  Shaoheng Luo, Yingjie Huang

  141-150

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• Analyzing Enterprises’ Environmental Performance Factors Using the Three-stage DEA Model under the Green Economic Development

  Zhewen Zhang, Xinyan Jiang, Lian Liu, Jiahui Liu, Minhui Xu

  151-162

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