Research on the Market Development of Mongolian-Themed Films

Authors

  • Yating Zhang

DOI:

https://doi.org/10.54097/fcis.v6i1.20

Keywords:

Mongolian-themed Movies, Market-oriented Development, Research

Abstract

This study aims to explore the market development of Mongolian-themed films and put forward corresponding strategies and suggestions. By analyzing the current situation and problems of the Mongolian-themed film market, combined with the development trends of domestic and foreign film markets, we study key issues such as the commercial operation mechanism, market support, and marketing of Mongolian-themed films. In the process of market development, Mongolian-themed films face challenges such as insufficient financial support, poor marketing promotion, and limited distribution channels. In order to promote the market-oriented development of Mongolian-themed films, diversified publicity and promotion strategies, strengthening market support, and optimizing commercial operation mechanisms are needed.

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References

Tian Wendan. Research on Chinese ethnic minority films from the perspective of international communication [D]. Minzu University of China, 2021.

Wang Xiao. Research on commercialization strategies of Mongolian-themed film narratives [D]. Yunnan Normal University, 2021.

Wang Dong, Li Lingheng. Market-oriented development of ethnic minority films [J]. Guizhou Ethnic Studies, 2019, 40 (02): 145-148.

Li Rong. Paths for Chinese ethnic minority films to solve communication difficulties [J]. Contemporary Film, 2017, (11): 190-194.

Zhang Qi. Research on marketing strategies of ethnic minority films [J]. New Film Works, 2011, (03): 11-16.

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Published

01-12-2023

Issue

Section

Articles

How to Cite

Zhang, Y. (2023). Research on the Market Development of Mongolian-Themed Films. Frontiers in Computing and Intelligent Systems, 6(1), 107-110. https://doi.org/10.54097/fcis.v6i1.20