The Dilemma and Breakthrough of Developing China's Small Commodities Foreign Trade under the Background of "Double Cycle" Strategy

Taking Yiwu Small Commodities Foreign Trade as an Example

Abstract

China's small commodity export has a huge international market, among which Yiwu has become the small commodity distribution center with the highest transaction volume and the largest logistics volume in the world. In recent years, due to the COVID-19 epidemic, the weakening of the real economy, coupled with the turbulent international situation and the instability of the international economy, China's small commodity exports have been sluggish, mostly low-end products, and enterprises lack marketing capabilities, and export countries and regions are also concentrated. These problems seriously restrict the sustainable development in the future, especially the overall export product structure has great problems. This paper discusses how to improve the development of foreign trade in the small commodity market, and finds that in order to achieve sustainable export of small commodities in the future, enterprises not only need to strengthen their awareness of innovation, but also need to make greater breakthroughs in the added value of products; they also need to strengthen their brand awareness. , establish a brand image, do a good job in international marketing, and improve brand awareness; finally, companies need to strengthen cooperation with more countries and regions to reduce regional dependence.