The Dilemma and Breakthrough of Developing China's Small Commodities Foreign Trade under the Background of "Double Cycle" Strategy
Taking Yiwu Small Commodities Foreign Trade as an Example
Keywords:Small commodities, Yiwu small commodity market, foreign trade of small commodities, International marketing.
China's small commodity export has a huge international market, among which Yiwu has become the small commodity distribution center with the highest transaction volume and the largest logistics volume in the world. In recent years, due to the COVID-19 epidemic, the weakening of the real economy, coupled with the turbulent international situation and the instability of the international economy, China's small commodity exports have been sluggish, mostly low-end products, and enterprises lack marketing capabilities, and export countries and regions are also concentrated. These problems seriously restrict the sustainable development in the future, especially the overall export product structure has great problems. This paper discusses how to improve the development of foreign trade in the small commodity market, and finds that in order to achieve sustainable export of small commodities in the future, enterprises not only need to strengthen their awareness of innovation, but also need to make greater breakthroughs in the added value of products; they also need to strengthen their brand awareness. , establish a brand image, do a good job in international marketing, and improve brand awareness; finally, companies need to strengthen cooperation with more countries and regions to reduce regional dependence.
Zeng Chaonan, Zhou Shuangyan. The situation of foreign trade in Yiwu Small Commodity Market [J]. Chinese and Foreign Entrepreneurs, 2017, (34): 197-198.
Lu Chenqi. Opportunities, challenges and suggestions for the development of Yiwu commodity under the background of “Belt and Road” initiative [J]. Journal of Jiaxing University, 2018, (03): 62-66.
Qian Yu, Xia Yue. Development status of Yiwu small commodity market and countermeasures [J]. Value Engineering, 2020, (13): 22-24.
Xu Jing, Huang Weiyong. The impact of Sino-US economic and trade relations on Yiwu small commodities and countermeasures [J]. Practice in Foreign Economic Relations and Trade, 2020, (06): 33-37.
Zhang Jiamin, Zhang Mimi. Countermeasures and suggestions for sustainable development of small commodity export competitiveness in Yiwu, Zhejiang [J]. Think Tank Times, 2019, (47): 7-8.
Li Xue, Li Yanyu. The current situation and development strategy of Yiwu small commodity market [J]. Modern Marketing (late issue), 2020, (04): 114-115.
Huang Xin. Research on expanding the export of Yiwu enterprises to the Brazilian market under the background of "One Belt and One Road" [J]. Modernization of shopping malls, 2020, (20): 68-70.
Yang Shuang. Problems and countermeasures of small commodity export trade in Yiwu, Zhejiang [J]. Taxation, 2018, (11): 164.
Xu Meihui. Analysis of the current situation and countermeasures of my country's Yiwu small commodity market exports [J]. Times Finance, 2018, (27): 192.
Qian Lan. On the current situation and countermeasures of Yiwu small commodity export [J]. Modern Commerce, 2017, (13): 91-93.
Lu Chaonan, Liu Ying, Lv Benfu. Challenges and Countermeasures of my country's Small Commodity Trade Development under the "Dual Cycle" Development Pattern: Taking Yiwu Small Commodity Trade as an Example [J]. International Trade, 2021, (04): 32-39.
Wu Wenshan. An Analysis of the Current Situation of International Trade in Yiwu Small Commodity Market in China [J]. Commercial Culture, 2021, (20): 110-111.
Wang Chun. Research on Yiwu Small Commodity Market Management under the Background of "Internet +" [J]. Business Economy, 2020, (10): 109-111.
Zhou Suhong. Research on the current situation and countermeasures of e-commerce development based on small commodity market [J]. Chinese and Foreign Entrepreneurs, 2019, (29): 85.
Cheng Chen. Research on the current situation and development trend of international trade in Yiwu small commodity market [J]. Contemporary Tourism, 2019, (11): 366.
Mo Wanting. On Zhejiang’s Building a “One Belt, One Road” Hub——Taking Yiwu Commodities as an Example [C]. Zhejiang Yangtze River Delta Urban and Rural Community Development Research Institute: Zhejiang Yangtze River Delta Urban and Rural Community Development Research Institute, 2018: 36-40.
How to Cite
This work is licensed under a Creative Commons Attribution 4.0 International License.