Research on Training Mode of Big Data Marketing Talents

Xueling Nie

doi:10.54097/ijeh.v4i3.1650

Authors

Xueling Nie

DOI:

https://doi.org/10.54097/ijeh.v4i3.1650

Keywords:

Data- oriented marketing, Big data marketing, Talent training model.

Abstract

With the advent of the information age, the demand for data- oriented marketing talents is increasing rapidly, and the training objectives and modes of big data marketing are also the focus of education research. Through in-depth interviews with representative enterprises, NVIVO software is used to conduct in-depth interviews and in-depth analysis of the big data marketing in the talent demand for extraction and summary.

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