Research on Training Mode of Big Data Marketing Talents


  • Xueling Nie



Data- oriented marketing, Big data marketing, Talent training model.


With the advent of the information age, the demand for data- oriented marketing talents is increasing rapidly, and the training objectives and modes of big data marketing are also the focus of education research. Through in-depth interviews with representative enterprises, NVIVO software is used to conduct in-depth interviews and in-depth analysis of the big data marketing in the talent demand for extraction and summary.


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19 September 2022

How to Cite

Nie, X. (2022). Research on Training Mode of Big Data Marketing Talents. International Journal of Education and Humanities, 4(3), 38–40.