Campus Cultural and Creative Product Design Based on Spatial Narrative Perception: The Case of City University of Macau

Abstract

Campus cultural and creative design is in an emerging period, so the development is not mature enough and there are some problems and challenges. In this paper, we use spatial narrative theory to design campus cultural and creative products with common emotional memories of users and campuses. Through interviewing and extracting the classification elements, we reconstructed a new narrative using spatial narrative theory and designed a handbook product with the common emotional memory of the user and the campus. The booklet consists of a book jacket cover, a functional book, a three-dimensional bookmark and a highlighter pen. The design is a fusion of subconscious perception design and figurative memory extraction design, and allows the user to use the pen to participate in the process and to construct a shared memory with CityU. Therefore, this study proposes a design framework for campus cultural and creative products based on spatial narrative perception and a specific application of handbook design, hoping that the framework and the design practice can provide new ideas and methods for the design and practice of campus cultural and creative products, and contribute to the enhancement of campus culture transmission and promotion.