Musical Festival as a Modern Art Project
DOI:
https://doi.org/10.54097/a9xyey21Keywords:
Music Festivals, Organization, Conflict ManagementAbstract
Studying the organization of music festivals is not just an immersion into the world of music, but a comprehensive approach that provides valuable knowledge and skills applicable in different areas of life. Organizing a festival is a large-scale project that requires the ability to plan, coordinate, manage resources (financial, human, technical) and risks. Organizing a festival involves attracting an audience, creating brand awareness of the festival, managing advertising - these are tasks that require deep knowledge of marketing tools. Interaction with artists, volunteers, technical staff, sponsors, media - this is the art of communication, diplomacy, conflict management. Studying the organization of festivals allows to immerse in the real world of event management, feel the dynamics of work in conditions of tight deadlines and increased responsibility. All these factors make the study of the organization of festivals relevant and timely. The goal of the study is theoretically substantiated and develop the project of a festival as a modern art project. In connection with the goal, the following tasks were identifying: 1) to consider the features of art management in the art of music; 2) to identify the essence of the festival, analyze its main characteristics; 3) to highlight the main stages and study the technological features of the implementation of music festivals; 4) to describe the experience in organizing international music festivals; 5) to develop an original project for a festival. The object is festivals of musical art. The subject is organizational and technological aspects of the implementation of music festivals as modern art projects. The scientific work is based on the scientific work is based on cultural, activity-based and systemic approaches. In the process of selecting methodological tools for empirical research, methods of non-participant observation, modeling, analysis, synthesis, and structural-functional method were used. On the basis of systematically elaborating the meaning, professional connotation, and domestic and international development of art project, we will further elaborate the importance of the discipline of arts management in the development of the country as well as in the field of culture and arts according to the needs of the development of the times. Music festivals have been developed in China for nearly 20 years, but Chinese academics have paid little attention to music festivals, and the literature related to music festivals is still minimal, especially in the context of art project, which lacks corresponding theoretical support. This study not only expands the boundaries of art management theory, but also deepens the theory to a certain extent. The thesis consists of an introduction, an abstract, a main part consisting of two chapters, a conclusion, a bibliography, an appendix. The total volume of the thesis is 81 pages, of which 68 pages are occupied by the main text, a list of bibliographic sources (70 units) and appendix.
Downloads
References
[1] A brief history of the development of foreign music festivals. [Electronic resource]. – Access mode: http://ent.sina.com.cn/ y/m/2009-02-20/15592384147. html – Date of access: 24.05.2024.
[2] Burno, F. The Economics of Music Festivals / F. Burno // JOURNAL OF CULTURAL ECONOMICS. – 1994. – № 5. – P. 3 – 14.
[3] Cai, Meijuan. On the construction of the discipline system of art management major / Meijuan, Cai // Journal of South China University of Technology (Social Science Edition). – 2007 (06). – P. 71 – 73.
[4] Chen, Changhua. Research on the development status of outdoor music festivals in mainland China / Changhua, Chen. – Shandong University, 2013. – 58 p.
[5] Chen, Lin. New media space and youth subculture communication / Lin, Chen // Jiangsu Social Sciences. – 2016 (04). – P. 199 – 207.
[6] Chen, Meng. Research on outdoor music festivals from the perspective of interactive ritual chains / Meng, Chen. – Jinan University, 2020. – 123 p.
[7] China Music Industry Development General Report 2020 [EB/OL]. Communication University of China website. [Electronic resource]. – Access mode: http://www.cuc.edu.cn/2020/1215/c5339a176920/pagem.htm – Date of access: 23.06.2024.
[8] China Music Industry Development Research Report [Electronic resource]. – Access mode: https://report.iresearch. cn/report/202010/3668.shtml – Date of access: 24.05.2024.
[9] China Music: Long Tail Theory. – Beijing: CITIC Press, 2006. – 348 p.
[10] Christe, Th. Jazz Festival Visitors and Their Expenditures: Linking Spending Patterns to Musical Interest / Th. Christe // JOURNAL OF TRAVEL RESEARCH. – 2002 (03). – P. 5 – 15.
[11] Christy, G., Connell, J. Music Festivals and Regional Development in Australia / G. Christy, J.Connell. – Ashgate Publishing, 2012. – 76 p.
[12] Cihai (reduced version of 1999 edition). – Shanghai: Shanghai Dictionary Publishing House, 2000. – 647 p.
[13] Corciolani, M. How do authenticity dramas develop? An analysis of Afterhours fans’ responses to the band’s participation in the Sanremo music festival / M. Corciolani // Marketing Theory. – 2014. – № 14(2). – P. 185 – 206.
[14] Curtis, A. Australia’s Capital of Jazz? The (re)creation of place, music and community at the Wangaratta Jazz Festival / A. Curtis // Australian Geographer. – 2010. – 41(1). – P. 101 – 116.
[15] Dana, L. Philosophy of Art / L. Dana. – Translated by Fu Lei. – Beijing: People's Literature Publishing House, 1963. – 77 p.
[16] Daolue Cultural Industry Research Center: Research Report on the Development of Chinese Music Festivals. – 2013. – 15 p.
[17] Dong, Feng. On the construction of art management discipline / Feng Dong. // Journal of Nanjing University of the Arts (Art and Design Edition). – 2008 (05). – P. 18 – 22.
[18] Duffy, M. Possibilities: the role of music and emotion in the social dynamics of a music festival / M. Duffy // Psychology of Music. – 2008, 39(2). – P. 31 – 39.
[19] Enschultz, F. Reshape consumer-brand relationship / F. Enchultz. Beijing: Machinery Industry Press, 2015. – 65 p.
[20] Falassi, A. Time Out of Time: Essays on the Festival / A. Falassi. – Albuquerque: University of New Mexico Press, 1987. – 102 p.
[21] Gazette of the People's Government of Shandong Province: Shandong Province Cultural Tourism Integrated Development Plan (2020-2025). – 2020. – 51 p.
[22] Gazette of the People's Government of Shandong Province: Shandong Province Cultural Tourism Integrated Development Plan (2020-2025). – 2020. – 62 p.
[23] Gibson, C. Connell, J. Music and tourism: On the road again / C. Gibson, J. Connell. – Clevedon, UK: Channel View Publications, 2007. – 72 p.
[24] Gligorijevic, J. World Music festivals and tourism: a case study of Serbia's Guca trumpet festival /J. Gligorijevic // International Journal of Cultural Policy. – 2014, 20 (2). – P. 139 – 154.
[25] Gu, Yaqi & Wang, Lirui. New trends in the development of arts management disciplines under the background of new liberal arts construction. A review of the first "Mingde Art Forum" of Renmin University of China in 2020 / Yaqi, Gu. Lirui, Wang // Arts Management (Chinese and English). – 2021 (1). – P. 154 – 158.
[26] Guiding Opinions on Financial Support for the Revitalization, Development and Prosperity of Cultural Industries. [Electronic resource]. – Access mode: https://www.mct.gov.cn/whzx/bnsj/zcfgs_bnsj/201111/t20111128_821572.html– Date of access: 22.05.2024.
[27] Heidegger, M. The Origin of Works of Art / M. Heidegger. – Beijing: The Commercial Press, 2019. – 151 p.
[28] Hu, Jiangfeng. Prank and youth subculture / Jiangfeng Hu // Chinese Youth Research. – 2008(6). – 38 p.
[29] Hudson, S. Roth, S. Madden, J. The effects of social media on emotions, brand relationship quality, and word of mouth: an empirical study of music festival attendees / S. Hudson, S. Roth, J. Madden // Tourism Management. – 2015, 47(4). – P. 68 – 76.
[30] Jay, Sh. International Encyclopedia of Public Policy and Administration. / Sh. Jay. – Westview Press, 1998. – 128 p.
[31] Joenn, S. Box office marketing / S. Joenn // Translated by Chen Qingchun and others. – Beijing: Renmin University of China Press, 2004. – 112 p.
[32] Li, Yuan. Cross-border and integration of art, technology and management – also describing the 2019 Third International Conference on Culture and Art Management (Shanghai) / Yuan Li // Art Management (Chinese and English). –2021(1). – P. 155 – 158.
[33] Liang, Da. Cultural consumption is expected to expand residents’ consumption space // Shanghai Securities News [Electronic resource]. – Access mode: http://www.jjckb.cn/ opinion/2013-04/24/content_441439.htm. – Date of access: 25.07.2024.
[34] Liao, Yiling. Research on the symbolic consumption system of domestic outdoor music festivals / Yiling Liao. – East China Normal University, 2019. – 189 p.
[35] Longman Dictionary of Contemporary English (English Edition). – Beijing: Foreign Language Teaching and Research Press, 1997. – 93 p.
[36] Lu, Xinze. Research on volunteer management of outdoor music festivals in mainland China/ Xinze Lu. – Nanjing University of the Arts, 2020. – 43 p.
[37] Minhams, A. Mirror and Lamp: Romantic Literary Theory and Critical Tradition. / M. Minhams. – Beijing: Peking University Press, 1989. – 56 p.
[38] National Bureau of Statistics. Per capita income and index of urban and rural households (1999). [Electronic resource]. – Access mode: http://www.stats.gov. cn/ztjc/ztsj/hjtjzl/1999/ 200312/t20031230 57868.html. – Date of access: 26.07.2024.
[39] Opinions of the Chengdu Municipal People's Government on Supporting the Development of the Music Industry Chengfu Fa. – 2016. – No. 20. – 45 p.
[40] Packer, J. Ballantyne, J. The impact of music festival attendance on young people's psychological and social well-being / J, Packer. J, Ballantyne // Psychology of Music. – 2011, 39(2). – P. 164 – 181.
[41] Park, M. A Fieldwork Report on Music Festivals in Northern California / M. Park. // Music and Culture, 2004 (11). – P. 35 – 70.
[42] People's Daily Online. Qingdao Ledu Music Valley: New cultural momentum "transferred". [Electronic resource]. – Access mode: thttp://unn.people.com.cn/ n1/2018/1130/c147 17-30434896.html – Date of access: 20.06.2024.
[43] Philip Kotler, Keller, K., Chernev, A. Marketing Management / Kotler Philip, K. Keller, A. Chernev // Translated by Lu Xiongwen and others. – Beijing: CITIC Publishing Group, 2022. – 166 p.
[44] Qilu.com: What does the Midi Music Festival bring to Binzhou. Provide citizens with new multicultural enjoyment and create a new fashionable "IP" for the city. [Electronic resource]. – Access mode: http://news.iqilu.com/shandong/ shandonggedi/ 20210510 /4850282.shtml – Date of access: 21.07.2024.
[45] Robbins, S., Coulter, M. Management / S. Robbins, M. Coulter // translated by Sun Jianmin et al. – Beijing: China Renmin University Press, 2008. –180 p.
[46] Sharpe, K. Festivals and social change: Intersections of pleasure and politics at a community music festival / K. Sharpe // Leisure Sciences. – 2008. – 30(3). – P. 217 – 234.
[47] State Administration of Press, Publication, Radio, Film and Television // Several Opinions on Vigorously Promoting the Development of my country's Music Industry, 2015. – P. 12 – 28.
[48] State Council // Cultural Industry Revitalization Plan [N]. – 2009.
[49] Tagawa, R. Introduction to Art Management / R. Tagawa. – Nanjing: Southeast University Press, 2011. – 83 p.
[50] Tang, W. Research on the operation model of China's outdoor music festival / W. Tang. – Nanjing University of the Arts, 2018. – 221 p.
[51] Voase, R. Why Huddersfield? Media representations of a festival of contemporary music in the 'unlikeliest' of places / R. Voase // Journal of Tourism and Cultural Change. – 2009,7(2). –P. 146 – 156.
[52] Wang, Chang. The cat in the dark: the identity and fantasy of the "cloud-absorbing cat" fan group / Chang Wang. – Zhejiang University, 2018. – 163 p.
[53] Wang, Manman, Zhang, Min. Space production of music festivals from a performative perspective. Taking Taihu Midi Music Festival as an example / Manman Wang, Min Zhang // Geographic Research. – 2017, 36(2). – P. 294 – 306.
[54] Wartenberg, E. Selected Readings in the Philosophy of Art / E. Wartenberg // English photocopied version. – Beijing: Peking University Press, 2002. –190 p.
[55] Wartenberg, E. Selected Readings in the Philosophy of Art / E. Wartenberg // English photocopied version. – Beijing: Peking University Press, 2002. –115 p.
[56] Wartenberg, E. Selected Readings in the Philosophy of Art / E. Wartenberg // English photocopied version. – Beijing: Peking University Press, 2002. –224 p.
[57] Western Civilization Broadcast. Yongjia builds Nanxi River Country Music Slow City to promote common prosperity in mountainous areas [Electronic resource]. – Access mode: https://baijiahao.baidu.com/s?id =1707332307919387672&wfr =spider&for=pc.– Date of access: 21.06.2024.
[58] Xiong, Qin. Current situation, problems and countermeasures of outdoor music festivals in mainland China / Qin Xiong. – Jiangxi University of Finance and Economics, 2018. – 76 p.
[59] Xu, Fei. "Woodstock Phenomenon": The Evolution of American Youth Culture / Fei Xu // Chinese Youth Studies. – 1996 (01). – P. 24 – 27.
[60] Xu, Lihuan. Research on the identity of fans at outdoor music festivals / Lihuan Xu. – Liaoning University, 2019. – 74 p.
[61] Xu, Lu. Perception and dialogue: Research on the symbolic construction of outdoor music festivals in my country / Lu Xu. – Lanzhou University, 2020. – 53 p.
[62] Yan, Xiaoxuan. Research on the identity construction of interesting groups in China's outdoor music festival / Xiaoxuan, Yan. – Nanjing Normal University, 2021.– 127 p.
[63] Yang, Sihang. Research on the branding and development of Jiangxi Outdoor Music Festival / Sihang Yang. – Jiangxi University of Finance and Economics, 2020. – 120 p.
[64] Yin, Yuhuan. Analysis on the development status of outdoor pop music festivals in mainland China/ Yuhuan, Yin // Music Communication. – 2015(3). – P. 56 – 64.
[65] Zhang, Dan. A brief discussion of the "festival" of music festivals / Dan Zhang // Popular Songs. – 2013(01). – P. 31 – 37.
[66] Zhang, Shanlin. A brief analysis of the construction of the art management discipline system in colleges and universities in my country / Shanlin Zhang //Art Education Research. – 2014 (23). – P. 80 – 87.
[67] Zhang, Xiaomei. Interpretation of the cultural characteristics of China’s outdoor pop music festival / Xiaomei, Zhang // Music Communication. – 2014 (2). – P. 54 – 62.
[68] Zhou, Hongduo. Television Program Management Strategy / Hongduo Zhou. – Beijing: Beijing Broadcasting Institute Press, 2000. P. 44 – 50.
[69] Zhou, Li. Thoughts on the construction of art management discipline / Li Zhou // Education Review. – 2011 (01). – P. 103 – 108.
[70] Zhu, Cenyu. Research on the operation issues of domestic outdoor music festivals / Cenyu Zhu. – Nanjing University of the Arts, 2014. – P. 15 – 21.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 International Journal of Education and Humanities
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
