The Tourism Development Factors of ZhaoQing YanZhou Island are Measured by the Nominal Cluster Method

Haiming Chen; Guangping Zhang

doi:10.54097/ijeh.v5i3.2847

Authors

Haiming Chen
Guangping Zhang

DOI:

https://doi.org/10.54097/ijeh.v5i3.2847

Keywords:

Yanzhou Island Zhaoqing, Nominal Cluster Method, SWOT Analysis.

Abstract

Zhaoqing Yanzhou Island is the largest island in the middle of the river in Guangdong province, with profound cultural deposits and rich rural tourism resources. In recent years, with the support of the rural revitalization strategy, the rural tourism industry has become one of the business cards of Zhaoqing cultural tourism. This paper collected relevant research data from social media and related literature, used the nominal cluster method to measure the internal and external factors affecting the tourism development of Zhaoqing Yanzhou Island, and used the SWOT matrix for data analysis to get the corresponding development strategy.

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