Research on the Translation of Foreign Publicity of Ice and Snow Tourism Culture in Heilongjiang Province from the Perspective of Intercultural Communication
DOI:
https://doi.org/10.54097/srhht819Keywords:
Cross-Cultural Communication, Foreign Publicity Translation, Ice and Snow Tourism Culture, Heilongjiang ProvinceAbstract
Heilongjiang Province has abundant ice and snow resources and is a highland of Chinese ice and snow culture brands. At the same time, Heilongjiang Province has officially released a provincial-level plan for the development of ice and snow economy in 2022. It is necessary to further expand the research on its foreign publicity translation in order to promote Heilongjiang Province's ice and snow culture to the world, to better be accepted and loved by foreign tourists, and to enhance the soft power of Heilongjiang Province's culture going global. With the help of cross-cultural communication theory, this paper rethinks the research on the foreign publicity translation of Heilongjiang Province's ice and snow tourism culture, in order to provide effective strategies and paths for the improvement of the foreign publicity translation work of Heilongjiang Province's ice and snow tourism culture.
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