Exploring Translation Strategies and Methods in the English Translation of Guangxi Tourism Texts under the Relevance Theory

Lizhen Zhang

doi:10.54097/p6b8pe79

Authors

Lizhen Zhang

DOI:

https://doi.org/10.54097/p6b8pe79

Keywords:

Relevance Theory, Translation Methods, Translation Strategies, Tourism Texts

Abstract

With the acceleration of economic globalization and the improvement of people's quality of life, tourism has emerged as a new trend, driving economic growth and facilitating cultural exchanges and friendships. Guangxi Zhuang Autonomous Region, with its unique landscape featuring picturesque mountains and seascapes, attracts tourists from both home and abroad. The English translation of its tourism texts serves as a vital window for foreign tourists to understand China. This study focuses on the English translation of Guangxi's tourism texts, analyzing the translation process and exploring strategies for addressing cultural differences to ensure accurate information conveyance and cross-cultural communication. The results indicate that Relevance Theory exhibits significant advantages in the translation of communicative texts, particularly the principle of optimal relevance, which is crucial for enhancing the quality of English translations of tourism texts and achieving effective external publicity.

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