Research on the Cultivation System of Digital New-Quality Skilled Talents based on the Integration of Industry, Education, and Research: A Case Study of the Higher Vocational Business Data Analysis and Application Major

Abstract

The rapid digital transformation and the emergence of “new quality productive forces” have intensified the demand for skilled talents with technical competence, innovative thinking, and interdisciplinary capability. However, higher vocational colleges in China still face major challenges in emerging majors such as Business Data Analysis and Application, including mismatches between talent supply and market needs, the absence of a systematic cultivation framework, curriculum–job misalignment, and short-term-focused evaluation mechanisms. To address these issues, this study proposes a talent cultivation model based on the integration of industry, education, and research, featuring the Position–Course–Competition–Certificate (PCCC) framework, which aligns curricula with job requirements, develops competency-based courses, embeds industry-recognized competitions, and links learning outcomes to professional qualifications, complemented by a long-term, multi-dimensional evaluation mechanism. Findings indicate that this model enhances graduates’ job readiness and innovation ability, supports enterprise digital transformation, and offers scalable guidance for cultivating digital new-quality skilled talents, contributing to the construction of an education ecosystem aligned with the digital economy.