Research on the Dissemination Strategies for Promoting Jiang'an Bamboo Carving Intangible Cultural Heritage in Colleges and Universities

Abstract

As a time-honored traditional handicraft, Jiang'an Bamboo Carving is an important part of China's national-level intangible cultural heritage. However, under the impact of modern industrial civilization, its inheritance and development are facing severe challenges. This paper aims to sort out the cultural background and historical evolution of Jiang'an Bamboo Carving, analyze its current living status and inheritance dilemmas through field investigations, and focus on exploring the significance and value of introducing this intangible cultural heritage (ICH) into the college and university system. On this basis, the paper proposes a multi-dimensional development strategy centered on "integrating ICH into colleges and universities", including specific paths such as inviting inheritors to campus, organizing campus cultural activities, and integrating social resources. It provides theoretical references and practical solutions for the living inheritance and innovative development of Jiang'an Bamboo Carving.