Research on the Innovative Development of Mud Genie-Mud Goo Goo and its IP Creation

Xinhong Xu; Zhifang Li

doi:10.54097/ijeh.v9i2.9717

Authors

Xinhong Xu
Zhifang Li

DOI:

https://doi.org/10.54097/ijeh.v9i2.9717

Keywords:

Mud sculpture, Non-heritage, Visualization and communication, Cultural tourism products, Brand IP.

Abstract

Xun County Mud Goo is one of the first national non-foreign heritage items and is a representative of traditional clay sculpture in Henan. The village of Yang Qi Tun in Xun County, located along the old Yellow River Road, is known as "the first clay sculpture village in China". Throughout the years, the development of local clay goo heritage has suffered from a weak awareness of folk culture preservation and a lack of innovation and practicality in its products. The aim is to promote the sustainable development of Mud Goo by exploring the innovative development path of mud gu and its IP creation.

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