Analysis of the Communication Value of Television Cultural Programs in Southeast Asia
DOI:
https://doi.org/10.54097/ijeh.v9i2.9907Keywords:
TV cultural programs, Southeast Asia, Communication value.Abstract
This paper aims to explore the dissemination value of CCTV's cultural programs in Southeast Asia. Firstly, we will analyze the audience situation of these cultural programs in Southeast Asia, and then focus on studying the degree of recognition of Chinese culture among Chinese in Malaysia and Singapore. Next, we will explore the significance and value of these cultural programs in the dissemination of Southeast Asian countries. Finally, by analyzing the conclusions obtained, we will summarize the dissemination value of television cultural programs in Southeast Asia.
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Sun Nan, China Media Group successfully completed the report of Asian Culture Carnival, Television Research, 2019 (06).
Guo Zhenzhi, Television Cultural Exchange and Co construction of Asian Civilizations, External Communication, 2019 (04).
Cui Jinying, Research on Southeast Asian Communication of Chinese Ancient Costume Drama, Shandong Academy of Arts, 2023 (01).
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