Exploration of Teaching Reform Practice of the Course “Sales Promotion and Business Negotiation” Based on Hybrid Teaching

Abstract

In the context of deep integration of the global economy, the importance of the marketing industry is increasingly prominent, and there is an urgent need for professionals with innovative thinking, commercialization promotion capabilities, negotiation skills, and communication execution capabilities. National policies have put forward clear requirements for higher vocational education, especially to promote the digital transformation and teaching reform of vocational education. The policy documents issued by the Ministry of Education and relevant departments emphasize the use of modern information technology to improve teaching methods, adapt to the new forms of "Internet plus" and "smart plus" education, and enhance the quality of vocational education. Against this backdrop, sales promotion and business negotiation, as core courses in the marketing major, are crucial for students' future career competitiveness. However, the current "Sales Promotion and Business Negotiation" course lags behind in terms of teaching content and teaching methods, and needs to keep pace with the times. This article takes this as a starting point to explore teaching reform through blended teaching models to adapt to rapidly changing business environments and market demands.