Research on the Innovative Teaching Model of Advertising Planning and Creativity Course under the Background of AI+

Abstract

With the rapid development of artificial intelligence (AI) technology, the advertising industry is undergoing unprecedented changes. Advertising planning and creativity, as core courses in advertising education, urgently need to adapt to the teaching innovation of the AI era. This paper conducts an in-depth analysis of the current application status of AI technology in the advertising field, explores the shortcomings of the traditional teaching model of advertising planning and creativity courses, and proposes an innovative teaching model based on the AI+ background. This includes practical explorations in updating course content, innovating teaching methods, optimizing teaching resources, and building a faculty team. Additionally, this paper analyzes the challenges that may be encountered in the implementation of the innovative teaching model and proposes corresponding strategies. The aim is to provide references and insights for the teaching reform in the field of advertising education and to cultivate innovative composite talents who can adapt to the future development of the advertising industry.