Research on Digital Teaching Innovation and Literacy Cultivation Paths of University Teaching in the Integrated Media Environment

Abstract

The in-depth development of integrated media has pushed college teaching into a new stage of digital transformation. Traditional college teaching faces practical problems such as solidified teaching forms, low utilization rate of digital resources, and insufficient adaptation of teachers and students’ digital literacy, which can hardly meet the educational needs of higher education in the new era. Taking the internal correlation between integrated media communication characteristics and college digital teaching as the entry point, this paper adopts the literature research method and current situation analysis method to sort out the development opportunities and practical dilemmas of college digital teaching in the integrated media environment. Based on educational technology theory, constructivist learning theory and media literacy theory, it explores the core logic of digital teaching innovation. From four dimensions including teaching mode innovation, digital resource construction, teacher and student literacy cultivation, and teaching evaluation optimization, this paper constructs a college digital teaching system adapted to the integrated media ecology, and proposes practical teaching innovation strategies and literacy cultivation paths. The research aims to solve the problems of formalized digital teaching and fragmented literacy cultivation in colleges and universities, help colleges and universities implement the requirements of new liberal arts construction, improve the quality of digital education, and provide theoretical reference and practical guidance for college integrated media teaching reform.