AI + Film and Television IP-driven Private Media Curriculum Innovation Research

Abstract

With the rapid development of artificial intelligence technology and the increasingly mature film and television IP industry chain, media education is facing profound pressure of change. As an important force in the cultivation of media talents, private colleges and universities are flexible in mechanism, but they also face resource constraints and transformation difficulties. This paper discusses the path and mechanism of ' AI + film and television IP ' driving the innovation of private media courses, analyzes its positive impact on the renewal of teaching content, the cultivation of practical ability and the integration of production and education, and puts forward corresponding curriculum reform strategies for practical challenges such as teachers, resources and ethics. The research shows that the systematic integration of AI tools and IP operation thinking into the curriculum system is an effective way to improve the quality of private media education and enhance students ' employment competitiveness.