Exploring Higher Education International Student Education Management Based on Refined Management Approach

Abstract

From the current perspective of management models, admission methods, management concepts, and service quality of international students in universities, we need to pursue a more refined approach in overall management. In terms of recruitment, improvements should be made in market segmentation, increased promotional efforts, enhanced information services, and the establishment of a comprehensive evaluation mechanism for the quality of student sources. Regarding daily management and services, it is necessary to construct a sound management system for foreign students, promoting the formation and development of the "Study in China" brand. With China experiencing a growing trend in studying abroad, it has become the largest study destination in Asia. According to statistics, in 2023, 34.8 million international students from 196 countries and regions have enrolled in 1004 universities. However, as the scale rapidly expands, we must recognize the poor quality of Chinese study abroad education. The future focus should shift from "expanding scale" to "improving quality and efficiency," emphasizing the enhancement of study abroad services and the improvement of study abroad quality.