The Application of Task-Driven Method in Market Research Course Teaching

Rui Zhang; Gangzhi Guo

doi:10.54097/jeer.v6i1.14174

Authors

Rui Zhang
Gangzhi Guo

DOI:

https://doi.org/10.54097/jeer.v6i1.14174

Keywords:

Task-Driven Method, Market Research, Teaching Application

Abstract

Market research as a core component of marketing, requires students to understand theoretical concepts and possess the ability to conduct practical operations and market analysis. This paper presents the teaching design and practice of applying the task-driven method to the market research course, exploring a teaching model that integrates practical tasks with theoretical instruction. By introducing real market research tasks, students experience the entire process of market research firsthand and enhance their market analysis and problem-solving abilities. This paper evaluates the effectiveness of the task-driven method in market research teaching, analyzes student feedback, and proposes suggestions for future market research course instruction.

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References

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