Research on the Path Design of Integrating Curriculum Ideology and Politics into Marketing Curriculum Construction in the New Era

Xiaoqiong Kang

doi:10.54097/wakbfw37

Authors

Xiaoqiong Kang

DOI:

https://doi.org/10.54097/wakbfw37

Keywords:

Ideology and Politics Education, Marketing, Curriculum Design, Ethical Responsibility

Abstract

The paper primarily analyzes the integration of curriculum ideology and politics into marketing curriculum in the new era, focusing on curriculum design, teaching strategies, and practical applications to cultivate well-rounded professionals with ethical and social responsibility. It discusses the implementation of ideology and politics principles in various marketing courses, challenges such as balancing professional and ideological education, student engagement, and assessment methods, alongside future plans for deeper integration and cooperation with industry practices.

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References

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