Analysis on the application status and audience acceptance of virtual intelligent hosts in provincial broadcasting institutions

Abstract

AI technology empowers traditional media and injects vitality into the radio and television field . In this context, provincial broadcasting organizations have entrusted virtual intelligent hosts with the important tasks of alleviating the impact of multiple media, improving program quality, and narrowing the distance between audiences. Unlike central media, provincial broadcasting organizations have limited resource advantages and platform advantages. They can only fully retain the exclusivity of provincial resources, and share major domestic and international news with CCTV . In this process, too much emphasis is placed on the technical advantages of virtual intelligent hosts themselves, while the particularity of provincial platforms is ignored. There is a lack of consideration of whether there is the ability to give full play to the many advantages of virtual intelligent hosts, or whether these advantages are necessary for provincial broadcasting organizations. This paper attempts to understand the audience's acceptance of virtual intelligent hosts through a questionnaire survey . It aims to explore the current application status of virtual intelligent hosts from the aspects of technology, resources, and audiences based on the characteristics of provincial broadcasting organizations.