Research on Leaning burnout Among Marketing Students in Experimental Courses

Abstract

This study explores the current status of leaning burnout among students in the Marketing Department of Guangdong University of Finance and Economics during experimental courses and its influencing factors. The survey results indicate that students are generally experiencing a moderate level of leaning burnout, with a notably low sense of achievement. The main reasons include the lack of effective study methods, insufficient enthusiasm for learning, and difficulties in mastering data analysis knowledge. Additionally, external factors such as poor self-control, monotonous teaching styles from instructors, and peer pressure among classmates further exacerbate this phenomenon. The study proposes recommendations to strengthen guidance on study methods, enrich teaching formats, provide knowledge support, and foster a positive learning atmosphere to enhance students' motivation and sense of achievement in experimental courses. The findings provide important references for higher education practice and subsequent research in related fields.