Research on Teaching Reform of Generative AI-Empowered New Media Data Analysis and Application Course
DOI:
https://doi.org/10.54097/x3qxsx95Keywords:
Generative AI in Education, Curriculum Reconstruction, New Media Data AnalysisAbstract
This study addresses the common challenges in new media data analysis teaching, such as high technical barriers, limited practical resources, and disconnection from industry advancements. Leveraging the potential of generative AI technology, it proposes a tripartite collaborative teaching model involving "AI-teacher-student." The core of the research lies in using generative AI to reconstruct course objectives, content, and evaluation systems, bridging the gap between teaching and industry needs through AI-assisted data collection, processing, analysis, and visualization.
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[1] C.F. Ding, S.W. Wang, Y.H. Li et al., Exploration of Industry-Education Integrated Talent Cultivation Model for AI Application, Shaanxi Education (Higher Education), 2025(07) (2025) 52-54.
[2] Y.M. Wang, X.Y. Wang, C.C. Liu, Ethical Risk Management Framework for Generative AI in Education, e-Education Research, 45(10) (2024) 28-34+42.
[3] X.L. Wu, P. Huang, Teaching Innovation of DeepSeek-Empowered Data Literacy Cultivation in Journalism Education: A Case Study of "New Media Data Analysis and Application" Course, Beijing Education (Higher Education), 2025(05) (2025) 62-64.
[4] F. Zhang, J. Zou, Integrating "AI+ Teaching" into Higher Education: Challenges and Implementation Pathways, Journal of Hubei University of Economics (Humanities and Social Sciences), 22(08) (2025) 140-144.
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