An Empirical Research on the Acceptance of Tea Culture Among Gen-Z: A Case Study of Chengdu People’s Park

Zhiyue Chen; Jiameng Sun

doi:10.54097/fnrta105

Authors

Zhiyue Chen
Jiameng Sun

DOI:

https://doi.org/10.54097/fnrta105

Keywords:

Gen-Z, Cultural Acceptance, Chengdu People's Park, Experience Economy, Park City

Abstract

Taking Chengdu People’s Park as a primary case, this study investigates the perception of and engagement with traditional tea culture among Generation Z (Gen Z) through a mixed-methods research design. Findings reveal a significant discrepancy in cultural engagement, characterized by "high symbolic recognition but low cognitive depth". Specifically, while 78% of respondents identify with traditional tea cultural symbols, only 28% demonstrate a profound understanding of their philosophical connotations. The analysis indicates that social networking needs and preferences for the "experience economy" are the predominant factors driving Gen-Z's behavior. Consequently, this paper argues for a strategic transformation of traditional tea culture through immersive scene design, incorporating narrative-based experiences and integrated online-to-offline (O2O) communication. These findings offer both theoretical insights and practical pathways for fostering intergenerational cultural transmission and enhancing the cultural identity of Chengdu as a "Park City".

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