Study on Customer Satisfaction of Cold Chain Distribution Service Fee of Fresh Agricultural Products: -- A Case Study of Nanchang City

Zijun Wu; Nutteera Phakdeephirot

doi:10.54097/jeer.v6i1.14161

Authors

Zijun Wu
Nutteera Phakdeephirot

DOI:

https://doi.org/10.54097/jeer.v6i1.14161

Keywords:

Fresh Agricultural Products, Cold Chain Distribution, Satisfaction Survey, Nanchang Cold Chain Distribution

Abstract

In recent years, with the rapid development of fresh agricultural products, it is inevitable to affect the development of cold chain distribution services. Therefore, the satisfaction of consumers is studied, so as to find out the problems in order to promote the development of cold chain distribution. This paper starts with understanding the current situation of cold chain distribution service of fresh agricultural products, analyzes the existing problems and causes of consumer satisfaction: summarizes the main factors affecting consumer satisfaction with cold chain distribution service, conducts a questionnaire survey on consumers in Nanchang, and proposes relevant optimization plans and suggestions for cold chain distribution service through the analysis of consumer satisfaction.

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