The Research on Optimization of Online Education Platform Based on Customer Satisfaction

Abstract

With the application of Internet technology in traditional education, online education has emerged as a teaching and learning form based on the Internet. Since 2010, there has been a surge in investment in online education, with market size and user numbers steadily increasing, and online education platforms flourishing. Chaoxing Learning Platform is a comprehensive mobile application developed by Beijing Chaoxing Company in 2016, covering mobile teaching, learning, reading, and social functions. It is one of the earliest companies in China to engage in the digitization of paper resources and electronic publishing. However, users still encounter the following problems when using Chaoxing Learning Platform or other online learning platforms: low completion rate, poor learning effectiveness, difficult time management, lack of motivation, lack of feedback and guidance, and so on. Therefore, it is necessary to find ways to improve the low completion rate and high exit rate of Chaoxing Learning Platform for its future healthy development. This study takes Chaoxing Learning Platform as the research object, based on customer satisfaction model and technology acceptance model, explores the factors that affect user satisfaction of online education platforms, and is expected to provide useful suggestions and countermeasures for platform optimization, promotion, and improvement of user experience.