Survey Research on the Factors Influencing the Communication of New Media Public Welfare

Abstract

On the basis of studying the status of new media public welfare and charity communication, this article conducted statistical analysis on 200 effective survey questionnaires. The results indicate that the credibility of the dissemination subjects in new media public welfare charity communication is insufficient, the homogenization of dissemination content is severe, and there are limitations in dissemination forms. Therefore, it is necessary to strengthen the screening and supervision of information released by dissemination subjects, strengthen innovation in dissemination content and enrich the expression forms of content, strengthen the systematic construction of dissemination forms and carry out cooperative promotion.