Feasibility of Digital Economy Enabling Sustainable Development of Yangzhou Lacquer Art

Abstract

In recent years, the integration of digital economy and traditional handicraft industry has enabled the inheritance and innovation of traditional handicraft industry. This paper explores the sustainable development of Yangzhou lacquer art. Combining the case of transformation and upgrading of intangible cultural heritage industry enabled by the digital economy, it proposes a feasible plan for the sustainable development of Yangzhou lacquer art enabled by the digital economy, that is, to update the inheritance mode, expand the market, update the theme, expand the influence, learn from foreign advanced experience, and promote the development of lacquer art industry with the help of the digital economy.