Examining Factors Impacting Generation-Z Perception of Red Culture Organization Identity in Xi’an China: The Moderating Effect of Personal and Organizational Value Congruence

Abstract

This study explores the variable factors that affect the identity management identity of the Generation-Z in Xi'an, Shaanxi Province, and provides solutions for improving the youth's identity, inheritance and further improving the efficiency of organizational management of red cultural organizations. This study uses quantitative investigation and qualitative analysis methods, and derives three independent variables, an intermediary variable and a dependent variable. A total of hypotheses and a conceptual model were proposed. Pilot study was used for data collection and analysis, factor analysis, path analysis, and regression analysis to verify the research hypothesis. This study will take the organizational identity theory as the theoretical basis, provide a new research perspective for the Xi'an Municipal Government and relevant red culture functional management departments to improve management effectiveness, and provide reference ideas for the identification and inheritance of red culture among adolescents in the Generation-Z in Xi'an.