Application of CRM Software System in Customer Relationship Management Course

Rui Zhang; Gangzhi Guo

doi:10.54097/j5w9hc54

Authors

Rui Zhang
Gangzhi Guo

DOI:

https://doi.org/10.54097/j5w9hc54

Keywords:

CRM, Software System, Customer Relationship Management Course

Abstract

Customer Relationship Management (CRM) is an important part of modern enterprise marketing and sales strategy. With the development of information technology, CRM software system has become an important tool for enterprises to manage customer relationships. In the customer relationship management course, the application of CRM software system can help students better understand and master the theory and practice of customer relationship management. This paper will explore the application of CRM software system in customer relationship management course, including its advantages, challenges and future development direction.

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