The Digitalization of Intangible Tea Culture from the Perspective of Cultural Schema Theory

Abstract

Tea culture Museum is an important carrier for the external communication of Chinese culture. As an intangible cultural heritage, tea art and all kinds of tea culture need to enhance their own communication power in the era of digital intelligence. With the help of museum, it is necessary to display the unique charm and profound heritage of excellent traditional Chinese culture, bring good aesthetic experience to both Chinese and foreign tea culture audiences, and strive to make it a representative symbol Based on the cultural schema theory, this paper analyzes the strategies on how to improve the communication power of tea museum and intangible tea culture as well as the existing communication problems, hoping to improve the validity and intensity of tea culture communication and bring some inspiration for the overseas communication and promotion of tea culture.