Research on Personality Rights Infringement Risks and Governance Strategies in the AIGC (Artificial Intelligence-Generated Content) Era
DOI:
https://doi.org/10.54097/48csek25Keywords:
Digital personality elements; personality rights; AIGC; infringement governance.Abstract
Personality rights constitute the primary and fundamental civil rights of natural persons. As China's AIGC industry continues to expand, the potential legal risks associated with personality rights violations have become increasingly evident. Specifically, AIGC has restructured traditional personality elements and infringement scenarios, leading to increased infringement frequency, greater difficulty in identifying violations, heightened challenges in rights protection, and complex liability determinations. However, China's current infringement governance framework remains underdeveloped, facing three critical issues: legislative application dilemmas, regulatory gaps, and industry ecosystem irregularities. To address these challenges, China urgently needs to refine its governance approach through four key measures: clarifying the boundaries of personality rights systems, improving existing liability attribution models, establishing inclusive yet prudent regulatory frameworks, and formulating compliance guidelines for AIGC enterprises. This comprehensive strategy aims to build an integrated governance system encompassing legislation, law enforcement, and industry practices, thereby ensuring effective protection of personality rights.
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