Research on Consumers' Choice of Green Packaging

Abstract

 With the development of economic globalization and the overall requirements of ecological civilization construction, the country has paid more and more attention to the pollution caused by packaging. The promotion and use of green packaging is closely related to consumers. This paper studies consumers' choice of green packaging, analyzes the development status of China's green packaging, factors that affect consumers' choice of green packaging, finds out the problems in the process of consumers' choice of green packaging, makes an in-depth analysis, and puts forward the corresponding improvement measures.