Explore the Transformation and Application of Paper Cutting Art in Modern Brand Visual Design

Abstract

As a treasure of Chinese traditional folk art, paper-cut art has been inherited for thousands of years. Its unique hollow out effect and profound cultural connotation make it glow with new glory in the modern brand visual design. In the modern brand visual design, the transformation and application of paper-cut art not only enrich the design forms, but also endow the brand with unique cultural connotation and visual impact. Therefore, this paper explores the transformation and application of paper-cut art in the modern brand visual design, aiming to provide some reference value for the sustainable development of the modern brand visual design industry, and make the best contribution.