Brand Rebuilding of Xuan Paper Cultural Town in Anhui Province: A Service Design Perspective

Yuanhui Liang; Rina Abdul Shukor

doi:10.54097/bfnfaz67

Authors

Yuanhui Liang
Rina Abdul Shukor

DOI:

https://doi.org/10.54097/bfnfaz67

Keywords:

Service Design, Brand Rebuilding, Xuan Paper Cultural Town, Marketing Innovation, Sustainable Development

Abstract

This paper explores the issue of brand rebuilding for Anhui Xuan paper cultural town from the perspective of service design. By analyzing the challenges and opportunities faced by the Xuan paper cultural town, and employing service design methodologies, effective strategies for brand rebuilding are proposed. The research aims to provide theoretical support and practical recommendations on how to promote the sustainable development of the Xuan paper cultural town through optimizing service experiences, enhancing brand image, and innovating marketing approaches.

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